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Root Touch Up “Makeup for Hair” at Sephora

We are thrilled to announce the arrival of Root Touch Up at Sephora stores nationwide!

Kimberly Caldwell Reviews: Root Touch Up

Chief Brand Ambassador, Kimberly Caldwell, talks Root Touch Up, and her go-to duo for blondes, Cascata + Pinoli.

The first Root Touch Up Duo just for Blondes

Meet the first-ever Root Touch Up Duo for blondes. Madison Reed set out to create a universal blonde shade and quickly realized...

Danielle Gets Dark, Dramatic Dimension

We know you have your own unique hair needs and sense of style. That's why our Color Crew offers personalized consultations!

Roots? What Roots? Introducing Root Reboot

It’s FINALLY here...the NEWEST thing to get rid of your roots. Introducing Root Reboot, a 2 week fix for gray roots.

Covering Roots? Root Touch Up vs. Eyeshadow

Since launching in November, Root Touch Up has been getting rave reviews from happy customers and beauty bloggers.

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

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