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The Hair Color Don'ts You're Dye-ing to Know

Follow these simple DON’TS to ensure your hair color is a beautiful DO.

The Colorful History of Hair Dye

From Ancient Egypt to modern-day America, hair color has been a consistent beauty trend.

Why Ammonia Free Hair Color is Better for You

Ammonia stinks. Most of us have had a whiff from a hair-color session. It can linger for days, even after multiple washes.

Julie Finds the PPD-Free Hair Color of Her Dreams

After serious allergic reactions, Julie Reid searched for PPD-free hair color that’s safe, efficient, and effective.

The Healthier Side Of Hair Dye

Picking up on Vogue's "healthier hair dye" discovery, Refinery 29 agrees that there are better-for-you hair colors out there, and...

The Ultimate Guide to Frizz-Free Hair

Straight, wavy, curly or coily — frizz is a universal challenge. Here is a comprehensive guide to help you tame that mane.

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

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