Inside Our Formulas: Coconut Oil for Sulfate-Free Cleansing

You may have heard the many health benefits of consuming coconut oil, but did you know that it also does wonders for your hair?

Thanks to its anti-fungal composition, coconut oil works well as an anti-dandruff remedy and is a great treatment for maintaining healthy hair and scalp when incorporated in your routine hair care regimen. It is also 100% natural and free of silicone, alcohols, and other chemicals that can irritate sensitive skin and hair.

Those are some of the compelling reasons why coconut oil is one of the key ingredients in Madison Reed’s Nourishing, Color-Enhancing Shampoo and Conditioner.

It provides gentle, yet effective sulfate-free cleansing that:

• hydrates hair
• controls frizz
• helps preserve hair’s natural proteins.

A study published in the Journal of Cosmetic Science compared the effects of mineral oil, sunflower, and coconut oil on preventing hair damage. While sunflower and mineral oil are the two most used oil in hair oil industry, the study showed that coconut oil is the only oil among the three types that could penetrate deep into the hair and reduce hair protein loss.

Some more good news: When hair absorbs coconut oil, it increases in diameter, adding extra volume to the hair.

In addition, coconut oil is known to:

• add luster, shine, and softness to hair
• prevents hair breakage and split ends
• contribute to hair growth

Shop for your coconut oil infusion today.