This Saturday, October 10th, is National Love Your Hair Day, so we wanted to take a minute to shout out our favorite hair-loving ingredients that make our formulas so special. Yes, our hair color is free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide—but we’re as passionate about what we put into our color as what we leave out.
Our color is crafted in Italy according to strict European Union (EU) safety standards for hair color formulation—meaning, we will never use certain potential ingredient offenders in our formulas. We opt for nourishing ingredients instead, so after you use our Radiant Hair Color, your hair won’t feel dry or straw-like the way it sometimes can after coloring. No thank you! Your strands will actually look and feel healthier, thanks to three hero ingredients—keratin, argan oil, and ginseng root extract.
Why is keratin good for your hair?
Keratin is a naturally-occurring protein that’s responsible for over 50% of your hair’s structure. We add additional keratin to our formulas to help strengthen and fortify hair. This extra keratin helps infuse your hair with extra protein to restore elasticity and prevent breakage. Similar to collagen in your skin, keratin can break down with age and external factors, like too much heat styling (guilty). Your external layer of hair, the cuticle, is made up of tightly overlapping scales from roots to ends. When we color, use hot tools, or over time as hair gets older, these scales will lift—meaning, your hair can actually become duller or rougher in texture. Restorative keratin bonds to your hair cuticle, filling the gaps and leaving hair shiny, bouncy, and revitalized. Pretty smooth.
What are the benefits of argan oil for your hair?
Argan oil, otherwise known as “liquid gold,” is a multi-tasking ingredient that nourishes your hair from root to tip. It contains vitamins A, C, and E to help repair damaged ends and protect hair from future breakage, as well as antioxidants, linoleic acid, and omega-6 fatty acids. Argan oil restores shine and adds natural smoothness, while hydrating and softening to leave hair feeling silky and healthy. Cold-pressed from the nut-like kernels from the fruit of Moroccan argan trees, argan oil is part of an unusual harvesting tradition that starts with goats. Yes, goats. Historically, goats would climb the argan trees to eat the kernels; then local women would find undigested kernels in goat dung and smash the kernels with stones to grind and press the oil. Ta-da! While this is not how argan oil is typically harvested today...this nurturing ingredient doesn’t stink, is what we’re saying.
How does ginseng root extract help your hair?
Ginseng root extract is a uniquely fortifying ingredient that can penetrate the hair cuticle to improve individual strand strength, add softness, and reduce frizz caused by split ends. In traditional Chinese medicine, ginseng’s fleshy roots are used to make herbal supplements for everything from promoting energy and endurance to reducing stress, lowering blood sugar, and even boosting the immune system. When it comes to hair color and hair care products, the benefits are also really good. For starters, ginseng root extract can promote healthy hair growth. As we mentioned, it also makes hair stronger and helps prevent breakage. And that’s the tea on ginseng root extract.
We use keratin, argan oil, and ginseng root extract in everything from our Radiant Hair Color to our Color Protecting Shampoo + Conditioner, so you can be sure of getting softer, shinier, healthier-looking hair every time you use our hair color & hair care products. So here’s to loving your hair every day of the year...and relying on products that love your hair back.