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Brilliant Women: Fit Expert, Heidi Zak

by Cheryl Locke {{"2014-07-30T07:30:26-07:00" | blogDate:'MMMM d, y'}}

Image by Madison Reed

We’re shining a spotlight on phenomenal women who are making it happen in their lives, at home, and in their careers.

Heidi Zak

Co-Founder, ThirdLove
Hometown: Niagara Falls
Hair Color: Dark blond
Suggested Madison Reed Shade: Sicily Blond

Heidi Zak is a former Google executive, whose company ThirdLove developed the ultimate basic, a t-shirt bra in 30 sizes, including half cups. Using data from thousands of real women, not just a fit model, her team designs comfortable memory foam bras for women of all shapes, thanks to a proprietary app, that determines your exact size.

Heidi Zak mosaic


Favorite Movie: Age of Innocence

Favorite Music: Dave Matthews

Inspiring Museum:  MOMA, NYC

Favorite Journey/Place: Hike to Mount Everest base camp in Nepal

Favorite Food: Spaghetti at Delfina [San Francisco]

Favorite Drink: Moshin Pinot Noir

Favorite Designer: Alice and Olivia


Hair-styling Trick: Sea-salt spray for tousled waves

Swear-by Beauty Habit: SPF every day on hands & face

Morning Routine: Wash face with water then tinted moisturizer with SPF

Beauty Mantra: Less is more.

Tip from Mom: Drink lots of water.

Signature Scent: I don’t wear perfume.

Favorite Lip Shade:  ‘Giggle’ lipgloss by Chanel

Favorite Mascara: Benefit

Favorite Nail Polish Color:  At the moment, mint green

Beauty Traveling Tip: Facial towelettes for the morning after a redeye

Favorite Antiaging Product:  Sircuit Skin Supernatural-A Restorative Retinoid Creme

Always in your beauty bag: Lipgloss


Perfect Day:  Spending time with my 1-year old daughter

Instant mood lifter: Any type of workout

R&R:  Massages

Most recent milestone:  ThirdLove’s latest bra (the “24/7″) getting accolades from InStyle

Best Career Advice:  Always push yourself to be uncomfortable, it’s the best way to learn.

Your Greatest Achievement:  Ironman Lake Placid

Words to live by:  Treat every day like it’s your last.

Know someone you think is a Brilliant Woman? Tell us about her in the comments. We’ll be selecting three Brilliant Women to feature on our blog, and give them FREE professional hair color consultations and Madison Reed Radiant Color Kits.



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