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Luxurious at-home hair color custom-crafted to offer maximum gray hair coverage

Aug 4, 2016
SAN FRANCISCO, June 1, 2016 -- Prestige hair color brand Madison Reed today announced the launch of Madison Reed Knockouts, four beautiful new shades of Radiant Cream Color expertly mixed to cover stubborn gray hair without sacrificing depth, tone, or shine. No matter the percentage of total gray or the texture of the hair. Ranging from true light brown to true darkest brown, this new formula has real staying power and covers grays seamlessly for all over color that respects the hair's natural dimensionality. Resistant grays are one of the biggest challenges for the 108 million American women who color their hair. The new Madison Reed Knockouts will finally create an option to achieve a salon-quality result at home.

Madison Reed has quickly become recognized as a category leader thanks to its unique, nutrient-rich formula that leaves hair looking and feeling healthy and beautiful. These four shades, along with the company's entire permanent color line, are crafted in Italy without PPD, phthalates, ammonia, resorcinol, parabens, and gluten—the chemicals typically found in hair color.

This new collection continues the company's commitment to innovation by delivering a luxurious, convenient solution to cover stubborn gray hair directly to consumers. Madison Reed founder Amy Errett says, "People deserve hair products made with ingredients they feel good about without compromising quality or sacrificing their time. We make this effortless and fearless by providing a support team led by expert colorists to help with every part of the process, from color selection to guaranteeing a beautiful outcome."

Madison Reed Knockouts are exclusively available online at www.Madison-Reed.com.

About Madison Reed:

Madison Reed (www.Madison-Reed.com) is a San Francisco, California-based company disrupting the $50 billion hair care industry by making the at-home hair color experience a more luxurious, fearless, happy process. The direct-to-consumer line has quickly become recognized as a category leader thanks to a nutrient-rich hair color formula crafted without ammonia, resorcinol, parabens, and PPD—the irritating chemicals typically found in hair color. The entire line of color products is enriched with argan oil, keratin, and ginseng root. In addition to salon-quality hair color, delivered on a flexible schedule, Madison Reed provides on-going support from expert colorists and offers additional products to perfect, protect, and prolong hair color. Madison Reed empowers the modern woman to look and feel her best. Available at www.Madison-Reed.com.