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Madison Reed Enters Men’s Hair Color Category Amidst High Growth

Debuting Madison Reed® Mr.™, the future of men’s hair color


Sep 9, 2020
SAN FRANCISCO — Madison Reed, the breakthrough beauty company that’s been disrupting the women’s hair color industry since 2013, is announcing today the launch of Madison Reed® Mr.™ (MISTER) Hair Color for Men—an all-new product line that marks the company’s first foray into the men’s personal care market.

Madison Reed® Mr.™ Hair Color for Men, available now at MadisonReedMR.com, is crafted to smartly and gently blend away grays for both hair and beards. Think more pepper, less salt. No other men’s product achieves such natural-looking results while eliminating harsh ingredients commonly found in hair color. The formula, crafted in Italy, meets stringent EU safety standards as well as Madison Reed’s Smart 8 standard -- it’s free of ammonia and seven other harsh ingredients -- PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Plus it couldn’t be simpler to use. Just apply, wait 10 minutes and shampoo.

Just as important as what’s not in the formula is what is in it: Madison Reed® Mr.™ is enriched with good stuff to strengthen and protect hair -- eucalyptus leaf oil to nourish and moisturize hair, hops extract to provide strength and add shine, and antioxidant black pepper seed to protect hair from environmental stressors.

“We think Madison Reed Mr. is the future of men’s hair color,” said Amy Errett, Madison Reed founder and CEO. “In our women’s line, we brought dimension to at-home hair color and created a category of salon-quality hair color delivered to your door and so we set a challenge for ourselves with Men’s -- to say goodbye forever to that flat, shoe polish look.”

Madison Reed announces the new men’s line amidst a period of high growth for the brand. Since March 2020, Madison Reed has seen a 12x increase in new customers and sold one of its hero Radiant Hair Color Kits every five seconds. Just as Madison Reed flipped the traditional mold of drugstore hair color for women on its head, the brand now aims to do the same for the men’s hair color category.

Errett said getting the formula right for Madison Reed® Mr.™ -- to achieve gray blending and a natural look that fades gradually with ingredients you can feel good about -- was worth the wait. “Since I founded Madison Reed, we’ve heard from so many people asking us when we would launch a men’s line,” Errett said. “I’m so thrilled that time has finally come.”




Fast Facts:
Madison Reed® Mr.™ (MISTER) is available in 5 shades: Dark Blonde, Light Brown, Medium Brown, Dark Brown to Black and Graphite
It takes just 10 minutes to apply
Great for your beard too!
Each kit contains everything you need for two applications: 2 pairs of gloves, 2 packets of Color Gel, 2 packets of Color Activator and easy-to-follow instructions. For best results, use every two weeks
Cost:
$25 for a one-time order ($12.50 per use) + $6 shipping
$20 with a subscription ($10 per use) + $6 shipping; subscriptions ship every four weeks
Just as with Madison Reed for Women, colorists are on call at the company to answer any questions men have about picking the right color or applying the product.

About Madison Reed
Madison Reed is a beauty company revolutionizing the way we color our hair. The fast-growing startup has created a luxurious hair-color formula free of the eight harsh ingredients--Smart 8-- typically used by other brands. Madison Reed uses proprietary color-matching technology and a team of professional, on-call colorists to help clients choose the perfect shade of hair color, which is delivered to their door. In 2017, Madison Reed brought its gorgeous colors to physical retail, opening its first Color Bar in New York City. With the opening of three new Color Bars next month in the DC metro area, Madison Reed will have 20 locations across the country -- in the San Francisco Bay Area, Texas, Bethesda and Atlanta. Color Bars give clients the opportunity to have the same color they use at home applied by a professional colorist. Madison Reed® Mr.™ Hair Color for Men is available exclusively at MadisonReedMR.com and will be debuting at Madison Reed Color Bars in the fall. The company’s women’s line can be found online at madison-reed.com and ulta.com, or in-store at Ulta Beauty and Madison Reed Color Bars.
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