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Madison Reed Introduces Smart Blondes

The brand reinventing hair color relaunches blonde offering

Oct 25, 2017
SAN FRANCISCO – October 25, 2017 – Today prestige hair color brand Madison Reed announces the introduction of Smart Blondes, an innovative method of hair analysis and expanded assortment of blonde shades to deliver the best blondes ever. Madison Reed considers all the factors a colorist uses to identify each client’s perfect blonde: percentage of gray, current color, desired result, and levels of lift & tone.

Smart Blondes also offers an expanded assortment of Radiant Cream Color blonde shades, including two new “Sheer Blondes.” The Sheer Blonde shades are made without a natural undertone in order to deliver cool and neutral results for brighter, more brilliant blondes. The new Sheer Blonde shades will lift up to two levels on pigmented hair and are ideal for clients who are not in need of any gray coverage.

Madison Reed’s best-selling Radiant Cream Color kits deliver salon-quality results at-home. The formula features a thick cream color that smells great and ensures no drips, no mess and no harsh odors.

“Smart Blondes harnesses Madison Reed’s color matching technology in order to expertly deliver the right blonde shade match to every client ,” said Amy Errett, co-founder and chief executive officer of Madison Reed. “The addition of Sheer Blondes marks the occasion of our Radiant Cream Color being able to now serve the full range of blonde needs.”

Madison Reed Radiant Cream Color comes in a convenient kit that includes a conditioning color activator, barrier cream, two pairs of gloves, a protective cap, a cleansing wipe and Color Protecting Shampoo + Conditioner. The formula is free of ammonia, parabens, resorcinol, PPD, phthalates and gluten, and is enriched with keratin, argan oil and ginseng root extract to protect and pamper hair.

The Smart Blondes collection including Sheer Blondes is available at MADISON-REED.com and in Madison Reed Color Bars.

About Madison Reed:
Based in San Francisco, Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup uses technology in conjunction with a team of licensed colorists to help women find their perfect color, and have salon-quality hair color delivered for under $25. Founded in 2013, Madison Reed started with a simple mission: To create a luxurious prestige hair color made with ingredients you can feel good about. Madison Reed’s conditioning, multi-tonal formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root to protect and pamper hair. Products can be found online, on mobile, and through select retailers including Sephora and Ulta Beauty. For fast, fabulous color applied by a professional, visit Madison Reed Color Bars in New York and San Francisco. For more information, visit www.madison-reed.com, click here for a company overview, or click here for digital assets.

Email: press@madison-reed.com