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Madison Reed Introduces Tune Up™

Shampoo and Conditioner Duo Banish Brassy for the Best Brunette Yet


Jul 19, 2017
SAN FRANCISCO – July 19, 2017 – Today prestige hair color brand Madison Reed announces Tune Up™, a shampoo and conditioner duo designed to neutralize any brunette brassiness. Color is protected while also being gently cleansed and moisturized. Hair is left hydrated, strengthened, and brilliantly, beautifully brunette.

The unique color formula is a blend of both blue and green pigments that counteract the red and orange tones that can show up in brassy brunette hair. Formulated with argan oil, boabab oil, keratin and ginseng root the Tune Up shampoo and conditioners from Madison Reed are free from sulfates, parabens, phthalates and gluten.

“Tune Up is our latest product innovation that will help all of our beautiful brunettes keep their hair shiny, healthy and free from bassy tones” said Amy Errett, co-founder and chief executive officer of Madison Reed.

Tune Up recommended use is every third wash, in place of Madison Reed’s Color Protecting Shampoo + Conditioner. Tune Up can also be used whenever hair begins to feel a bit brassy.

Tune Up is the latest product innovation from Madison Reed, which has quickly become a category leader thanks to its gorgeous color and superior results. Madison Reed prides itself on offering a hair color experience just as it should be — ingredients you can feel good about, delivered directly to your door, with no smell, no drips, no mess.

Tune Up Shampoo and Conditioner are available at Madison-Reed.com for $25.95 each.

About Madison Reed:
Based in San Francisco, Madison Reed is a beauty company that has created an entirely new category: prestige hair color. With Madison Reed, consumers can have gorgeous, healthy-looking hair – results typically achieved only in salons – while saving precious time and money. Founded in 2013, the fast-growing startup uses technology in conjunction with a team of licensed colorists to help women find their perfect color, something traditional at-home hair color companies never did. Madison Reed’s conditioning, multi-tonal formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root to protect and pamper hair. Products can be found online, on mobile, and through select retailers including Sephora, QVC and Ulta Beauty. For more information, visit www.madison-reed.com.

Email: press@madison-reed.com
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