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Madison Reed Introduces Prime for Perfection™

A new, essential prep step before you color


Jun 5, 2017
SAN FRANCISCO – May 31, 2017 – Today prestige hair color brand Madison Reed announces Prime for Perfection™, a revolutionary primer for your hair that is free of bleach, ammonia and peroxide. Prime for Perfection™ serves as a prep-step to prime hair for at-home color application as it works to remove old, artificial pigment and excess build up of previous hair color.

Created as a prep-step for use every three to four months, Prime for Perfection is designed to be used immediately prior to permanent color. There’s no altering of underlying pigment of the hair and no risk to future hair color. Instead, following its application, hair is left smooth and healthy looking and ready for color application.

“Madison Reed aims to continually be innovating ways to improve the at home hair color process,” said Amy Errett, co-founder and chief executive officer of Madison Reed. “With the launch of Prime for Perfection we are introducing a product that creates the perfect canvas for permanent color to get superior color results.”

Like other Madison Reed products, Prime for Perfection comes with everything you need to make the application process easy and mess-free. The kit includes a 4 oz tube of Prime for Perfection, one pair of gloves and one cap.

This is the latest innovation from Madison Reed, which has quickly become a category leader thanks to its gorgeous color and superior results. Madison Reed prides itself on offering a hair color experience just as it should be — ingredients you can feel good about, delivered directly to your door, with no smell, no drips, no mess.

Prime for Perfection is available at MADISON-REED.com for $19.95.

About Madison Reed:
Based in San Francisco, Madison Reed is a beauty company that has created an entirely new category: prestige hair color. With Madison Reed, consumers can have gorgeous, healthy-looking hair – results typically achieved only in salons – while saving precious time and money. Founded in 2013, the fast-growing startup uses technology in conjunction with a team of licensed colorists to help women find their perfect color, something traditional at-home hair color companies never did. Madison Reed’s conditioning, multi-tonal formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root to protect and pamper hair. Products can be found online, on mobile, and through select retailers. For more information, visit www.madison-reed.com.

Email: press@madison-reed.com
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