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Madison Reed Introduces Root Reboot™

Achieve a two-week fix for gray hair in just 10 minutes


Apr 12, 2017
SAN FRANCISCO – April 12, 2017 – Today prestige hair color brand Madison Reed announces a brand new way to touch up roots with the introduction of Root Reboot™. Quickly camouflage telltale gray roots with the innovative, precision, drip-free sponge applicator that delivers flawless color in an instant. Color seamlessly blends onto the hair to deliver 100% gray coverage along the hairline and roots.

Applying Root Reboot™ is as easy as mix, shake, apply and is done so with no fuss, no mess and no harsh odor. The Root Reboot™ kit includes everything you need for a fast, easy application: Liquid Color, Color Activator, Gloves, Cleansing Wipe, Shampoo and Conditioner.

“At Madison Reed we consistently want to be delivering high-quality hair color products that allow for beautiful, natural and healthy-looking hair,” said Amy Errett, co-founder and chief executive officer of Madison Reed. “Root Reboot makes 100% gray coverage easy and precise thanks to the innovative, drip-free sponge applicator. In just ten minutes you’ll achieve a 2-week gray hair fix.”

The demi-permanent shades of Root Reboot™ include, Piatto Cool Black, Vernazza Cool Darkest Brown, Trevi Cool Dark Brown, Dozza Warm Dark Brown, Livorno Cool Medium Brown and Corsico Warm Medium Brown. Color fades gradually and beautifully in time for the next color application and the Root Reboot™ formula is free of ammonia, parabens, resorcinol, PPD, phthalates, and gluten. It also includes hair-loving nutrients keratin, argan oil and ginseng root extract to protect and pamper hair.

This is the latest innovation from Madison Reed, which has quickly become a category leader thanks to its gorgeous color and superior results. Madison Reed prides itself on offering a hair color experience just as it should be — ingredients you can feel good about, delivered directly to your door, with no smell, no drips, no mess.

Root Reboot™ is available at MADISON-REED.com for $24.95 for one-time purchases or $19.95 for subscribers.

About Madison Reed:
Based in San Francisco, Madison Reed is a beauty company that has created an entirely new category: prestige hair color. With Madison Reed, consumers can have gorgeous, healthy-looking hair – results typically achieved only in salons – while saving precious time and money. Founded in 2013, the fast-growing startup uses technology in conjunction with a team of licensed colorists to help women find their perfect color, something traditional at-home hair color companies never did. Madison Reed’s conditioning, multi-tonal formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root to protect and pamper hair. Products can be found online, on mobile, and through select retailers. For more information, visit www.madison-reed.com.

Email: press@madison-reed.com
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