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Madison Reed Announces Retail Partnership with Ulta Beauty


Apr 11, 2017
SAN FRANCISCO – April 11, 2017 – Today Madison Reed, a prestige hair color brand, announces a partnership with Ulta Beauty, the largest beauty retailer in the U.S. The collaboration signals yet another milestone for the rapidly growing brand as Radiant Hair Color Kits – previously only available on Madison-Reed.com – can now be purchased at Ulta Beauty in store and online.

Madison Reed stands apart from other at-home hair color companies by giving customers access to high-tech innovations. Recently, the company’s team of software engineers created “Madi,” the first-ever, color-recognition chatbot that gives consultations just as a human colorist would do in a salon. Madi is a key component of the Madison Reed / Ulta Beauty in-store experience: To assist customers as they shop and ponder – “Which color should I choose?” – guests can text “Hello” to 34757, and Madi will prompt them to upload a selfie focused on the face and hair. Then Madi will ask a few quick questions and recommend the perfect hair color.

“For traditional hair color companies, technology is an add-on at the very end. For us, it’s a starting place for everything around an enhanced customer experience,” said Amy Errett, CEO and co-founder of Madison Reed. “We are proud to partner with Ulta Beauty to give customers access to our prestige hair color products and introduce them to Madi, which is convenient, seamless and fun.”

The Madison Reed color line has quickly been recognized as a category leader thanks to a conditioning, multi-tonal formula crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The formula has been infused with nutrients that protect and pamper, including argan oil, keratin, and ginseng root extract. The result is 100% gray coverage and gorgeous, natural-looking hair with brilliant shine.

Radiant Hair Color Kits from Madison Reed continue to revolutionize at-home hair color with a completely reimagined experience designed to make coloring easy and empowering. Madison Reed is the only at-home brand that includes barrier cream, two sets of gloves, cleansing wipes, customized instructions, protective cap, shampoo and conditioner, and an applicator that prevents mess – all part of the company’s commitment to giving women everything they need to take control of their beauty, while saving them precious time and money.

In addition to Radiant Hair Color Kits, Ulta Beauty stores will carry six shades of Madison Reed Root Touch Up. In select stores, the new Root Reboot™ will also be available in six shades.

Madison Reed Radiant Hair Color Kits, Root Touch Up, and Root Reboot will also be available for purchase on www.ulta.com.

About Madison Reed:
Based in San Francisco, Madison Reed is a beauty company that has created an entirely new category: prestige hair color. With Madison Reed, consumers can have gorgeous, healthy-looking hair – results typically achieved only in salons – while saving precious time and money. Founded in 2013, the fast-growing startup uses technology in conjunction with a team of licensed colorists to help women find their perfect color, something traditional at-home hair color companies never did. Madison Reed’s conditioning, multi-tonal formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root to protect and pamper hair. Products can be found online, on mobile, and through select retailers. For more information, visit www.madison-reed.com.

Nora Murray
nora@madison-reed.com
419-250-0016
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