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Just in Time for Spring, Madison Reed Debuts Colorful New Shades: "Vivids" and "Bombshells"

Gorgeous New Ways to get Jaw-Dropping Color and Healthy-Looking Hair

Feb 20, 2017
SAN FRANCISCO – Feb. 22, 2017 – Prestige hair color brand Madison Reed brings to market a new way to color with the launch of “Vivids” and “Bombshells.” This is the latest innovation from Madison Reed, which has quickly become a category leader thanks to its gorgeous color and superior results. Madison Reed’s proprietary color is free of six harsh ingredients typically found in hair color – PPD, phthalates, ammonia, resorcinol, parabens, and gluten.

For those looking for a vibrant boost of color, the new “Vivids” collection offers five brilliant shades that dramatically give hair a gem-like dimension and shine. Formulated with Madison Reed’s exclusive ingredients, Vivids deliver long-lasting, luxurious color. Shades include Volterra Amethyst, Rimini Garnet, Savona Scarlett, Carrara Crimson and Matera Marigold, which offer a range of red, copper, and violet tones for both brunettes and blondes.

For those who want to lighten their hair up to three levels higher, Madison Reed is introducing “Bombshells.” These three super natural-looking blonde shades lighten color without harsh bleach or ammonia. Bombshells – a high-lift formula – delivers cool, neutral blonde tones without looking flat or brassy. Available in three beautiful shades: Ferrara Golden, Acona Natural and Prato Ash.

Madison Reed prides itself on offering a hair color experience just as it should be — ingredients you can feel good about, delivered directly to your door, with no smell, no drips, no mess.

Madison Reed Vivids and Bombshells are available online at www.Madison-Reed.com.

About Madison Reed:
Madison Reed is a San Francisco-based company disrupting the $50 billion hair care industry by using technology in creative ways to make the at-home hair color experience a more luxurious, fearless, happy process. The direct-to-consumer line has quickly become recognized as a category leader thanks to a nutrient-rich hair color formula crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten – the irritating chemicals typically found in hair color. The entire line of color products is enriched with argan oil, keratin, and ginseng root. In addition to salon-quality hair color, delivered on a flexible schedule, Madison Reed offers additional products to perfect, protect, and prolong hair color. Madison Reed empowers the modern woman to look and feel her best, with support from expert colorists, plus 24/7 color recommendations. Go to www.Madison-Reed.com for more information, or visit the Madison Reed Color Bar in Manhattan.

Nora Murray