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Think You Know At‑Home Hair Color?

think again

This is hair color, reinvented...

home hair coloring kit from Madison Reed

This is hair color, reinvented...

save time with hair coloring at home
Save time & money
  • Professional, salon-quality hair color delivered to your door, on your schedule
  • Under $25
  • No appointment necessary
hair color at home
Multi-tonal, artisan-crafted salon color
  • Crafted in Italy by master colorists known for elevating hair color into an art form
  • 100% gray coverage color is mixed as it is in a salon
  • A blend of light, dark, cool, and warm to create over 45 gorgeous, multi-tonal shades that set Madison Reed apart
home hair dye
Ingredients you can feel good about
  • FULL OF: Keratin, Argan oil, Ginseng root extract
  • FREE OF: Ammonia, PPD, Resorcinol, Parabens, Phthalates, and Gluten
  • Cruelty-free, Leaping Bunny certified, no animal testing
at home hair dye with ingredients you can feel good about
Bring the salon home
  • Everything you need to color with total confidence, just as a colorist would in a salon
  • Cleansing wipes, barrier cream, a protective cap and 2 pairs of gloves + cream color and activator for rich, multi-dimensional color
  • The pampered salon experience in a box

45+ shades

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Based on your natural and current hair color and condition, we recommend the following just for you...

meet your matches

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Customized from start to finish, this is your go‑to routine for radiant, healthy‑looking hair.

get your guide to gorgeous

Expertise Included

Doing it yourself doesn’t mean you’re on your own. Get an expert color consultation, just as you would in a salon.

ask a colorist
Madison Reed Color Crew
Madison Reed Color Bar

Fast + fabulous hair color with ingredients you can feel good about

Now open in:

San Francisco
New York City
book now

Love Is in the Hair

Check out our blog for tips, tricks, and tutorials—it’s all there, and it’s all about gorgeous hair.

Real Life Madison Reed Review: Verona Brown and Barletta Brown
Do I Really Need to Strand Test? Yes. Here’s How…
The Fall 2018 Forecast for Hair Color Trends

Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home. Satisfaction guaranteed, or your money back.

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