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Think You Know At‑Home Hair Color?

think again

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So gorgeous, we had to save it for you:

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This is hair color, reinvented...

home hair coloring kit from Madison Reed

This is hair color, reinvented...

save time with hair coloring at home
Save time & money
  • Professional, salon-quality hair color delivered to your door, on your schedule
  • Under $25
  • No appointment necessary
hair color at home
Multi-tonal, artisan-crafted salon color
  • Crafted in Italy by master colorists known for elevating hair color into an art form
  • 100% gray coverage color is mixed as it is in a salon
  • A blend of light, dark, cool, and warm to create over 45 gorgeous, multi-tonal shades that set Madison Reed apart
home hair dye
Ingredients you can feel good about
  • FULL OF: Keratin, Argan oil, Ginseng root extract
  • FREE OF: Ammonia, PPD, Resorcinol, Parabens, Phthalates, and Gluten
  • Cruelty-free, Leaping Bunny certified, no animal testing
at home hair dye with ingredients you can feel good about
Bring the salon home
  • Everything you need to color with total confidence, just as a colorist would in a salon
  • Cleansing wipes, barrier cream, a protective cap and 2 pairs of gloves + cream color and activator for rich, multi-dimensional color
  • The pampered salon experience in a box

Try before you buy...

Find your perfect shade with our Color Quiz, then try on your shades using your cell phone or computer camera so you can color with total confidence.

Try on your recommended hair color shades using your cell phone or computer camera so you can color with total confidence.

find your perfect shade

45+ shades

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Membership has its perks, such as auto-delivery on your schedule and 20% off every box, plus free samples and a birthday gift. Membership...it’s a beautiful thing.

Join Now

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Customized from start to finish, this is your go‑to routine for radiant, healthy‑looking hair.

get your guide to gorgeous

Expertise Included

Doing it yourself doesn’t mean you’re on your own. Get an expert color consultation, just as you would in a salon.

ask a colorist
Professional hair colors achieved with the Madison Reed Color Crew
Madison Reed Color Bar

The hair color salon, reinvented

Now open in:

San Francisco Bay Area
New York City
book nowLearn More

Love Is in the Hair

Check out our blog for tips, tricks, and tutorials—it’s all there, and it’s all about gorgeous hair.

Bridging the Gap: Toggling Between Salon and At-Home Hair Color
12 Instagrammers to Follow for Natural Hair Inspiration
Have You Tried It? The Try-On Tool That’s Changing Hair Color

Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.

Happy Birthday

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Questions about color?

Ask our Licensed Colorists

Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT