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Ingredients with Integrity
Introducing the first Smart 6-free hair color—free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Crafted in Italy,
delivered to your door. Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.
Ingredients with Integrity
Introducing the first Smart 6-free hair color—free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Crafted in Italy,
delivered to your door. Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.
Color You'll Love
Gorgeous, natural-looking hair with
brilliant shine. Coverage you can count
on, even with the most stubborn grays.
Now that's something to smile about.
Beautiful Results, Guaranteed
Our color quiz will help you find
your
desired shade.
Or you can call our professional colorists at 1.855.742.5916.
It's really that easy.
“
My hair had the same soft, shiny, vibrant finish,
that I get from the salon — without the 2 hours and $200. Hello Brilliant. Now, I'm hooked."
— Chloe, Sardina Red
Madison Reed is transforming at home hair dye with ammonia free hair color that results in multi-dimensional color that looks beautiful, healthy and natural. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.
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