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What does the future of at‑home hair color look like?
Salon-quality Soft, shiny Multi-dimensional Ammonia-free Time-saving Money-saving

45+ shades

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Based on your natural and current hair color and condition, we recommend the following just for you...

meet your matches

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Customized from start to finish, this is your go‑to routine for radiant, healthy‑looking hair.

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Madison Reed Color Crew: hair color at home specialists

Expertise Included

Professional colorists. The real deal. Here to help.

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Portofino Red at home hair color
Amaretto at home hair color
Amaretto hair color at home
Madison Reed Color Bar

Fast + fabulous hair color for your roots

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San Francisco + New York City

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Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home. Satisfaction guaranteed, or your money back.

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