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Better Than Salon Gorgeous

Own your beauty with at‑home hair color

find your perfect shade

Ingredients with Integrity

Introducing the first Smart 6-free hair color—free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Crafted in Italy,
delivered to your door. Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.

find your perfect shade ▸

Ingredients with Integrity

Introducing the first Smart 6-free hair color—free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Crafted in Italy,
delivered to your door. Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.

find your perfect shade ▸

Color You'll Love

Gorgeous, natural-looking hair with
brilliant shine. Coverage you can count
on, even with the most stubborn grays.
Now that's something to smile about.

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Beautiful Results, Guaranteed

Our color quiz will help you find
your
desired shade.
Or you can call our professional colorists at 1.855.742.5916.
It's really that easy.

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Madison Reed on The Today Show

At the heart of Madison Reed is the idea that women deserve better.
Watch the Today show to see how we are revolutionizing the hair color industry for you.

My hair had the same soft, shiny, vibrant finish,
that I get from the salon — without the 2 hours and $200. Hello Brilliant. Now, I'm hooked."

— Chloe, Sardinia Red

Madison Reed is transforming at home hair dye with ammonia free hair color that results in multi-dimensional color that looks beautiful, healthy and natural. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.

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